Investor Website Solution
Posted December 29th, 2008 by SpikeIt sometimes can be challenging to find motivated sellers as an investor. Strict lending requirements and a soft real estate market are among a slew of hurdles facing investors these days.
If you like shooting fish in a barrel then you can thank this current economic market for making motivated sellers so available. Honestly, there isn’t. The question is, how do you find them?
The internet is a great resource for locating motivated sellers. The business of selling motivated seller leads is booming and you can find several services offering them. I’m suggesting a total online solution that allows the owner to control. Essentially, a website that you own that captures leads of motivated sellers.
So how should put a solution like this into practice? It starts with a professional-looking website. It ought to demonstrate that you are a legitimate buyer andhave the wherewithall to solve the problems of sellers. It should illustrate that you have solved dilemmas for other motivated sellers. You’ll want to use convincing copy writing techniques to convince your visitors to want to contact you. It must have a vehicle of allowing visitors to give you their information inlcuding details about their property.
The first step is to create an excellent visual design or pay a graphic designer to do it for you. Or you could substitute a template that you’ve customized. Creating a design from scratch or modifying an existing template will take some HTML and other coding skills. It does take some capital to hire someone. Time is money and you need to decide what your time is worth. Are you going to make yourself worth $20 or $22 an hour to make it yourself? Do you have time on your hands and not much money?
Be sure to include plenty of convincing testimonials. Fashion your offline credibility kit to suit the online media. Use actual quotes, actual numbers and photos if you have them. You should also consider audio testimonials. Satisfied customers are the most convincing sales component.
Construct convincing sales copy to urge the visitors to complete your forms. You’ll find that Dan Kennedy is a great resource to use when constructing your copy. He’s a true pro when it comes to writing copy. Get his book for some great ideas, The Ultimate Sales Letter, and pour through it. Then write each page of your website ending each one with a call to action.
The finishing step is to liberally sprinkle lead generators throughout the site. These are forms online that your visitors fill out. Use the form fields to acquire the visitor’s property details and contact information. Dig out your mySQL primer book and use it as a guide to attach the database to the form fields.
The final step is driving targeted visitors to your site. A great way to do this is to advertise using Yahoo Search Marketing. This can be accomplished with paid advertising or SEO to gain top rankings. After you are getting visitors you may want to tweak your content to make it better. If it turns out that you’re not getting as many leads as you would like try having your copy critiqued for improvments. Increasing your conversions can be accomplished by using squeeze and landing pages.
With a good overal web solution and effective PPC and SEO campaigns you’ll be receiving the motivated sellers you need to increase your bottom line.
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