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For Top Performance In Today’s Market Using Email Leads

Posted April 7th, 2009 by Spike

How is your email marketing campaign going these days?  If you are utilizing MLM Email Leads for building your MLM business, you probably have reached the conclusion that times have changed drastically over the last few years.  It’s just as easy to pay $30 per month for an autoresponder subscription, upload 20,000 leads over the course of a month, and get yourself 5 – 10 new recruits.

It’s time to leave behind the old glory days.  A case in point, in the early days, I could import about 500 leads a month and put about 10 new recruits a month into my business.  It was cake.

These days, however, you can put 1 million leads a month into your AR, and that worn out and tired autoresponder you’re using has such a poor delivery rate, emails are getting blocked, filtered and lost in cyberspace and all you can show for it is about 10-15 prospects the book “Who Moved My Cheese,” you can either go and find what is now working, starve to death while you keep doing the same thing, or completely quit.

If you want to keep reading, I want to talk about finding the solution.

This is what I believe.  If you are going to have the results you need when doing email marketing, you are going to have to obtain your own email hosting company, learn to manage it (or find someone who will), send leads to a landing page (or squeeze page), and have them optin to your own list, it is the only way to get results in this age.  Here is a quick summary of what I am talking about.

MLM Autoresponders - It’s time to grow up and get your own system.  I’m not really talking about $500-$1000 per month like some people are paying, but you are going to pay more than $20 like you were used to.  It’s probably time you committed yourself to becoming a little bit technical, or pay someone to do so for you.

The Leads – It’s time for Quality Email Leads. You are going to have to think in terms of larger quantities of leads, and probably get them scrubbed.  Get yourself several thousand leads (depending on the capacity of your server), and pay to get them scrubbed.  You will pay about $225 to get them scrubbed.  Without getting them scrubbed, you will get some pretty fierce complaints, deal with abuse, spam bait, etc.  Be responsible with your leads.

The Landing Page – You really should create your own landing page (or squeeze page), or outsource the creation of this page to a place like elance.com.  It shouldn’t cost more than $100, maybe half that, and it’s a one-time expense.  Just a word of advice – don’t use your company’s self-replicated web page because you won’t have control over the list, and it always looks unique and better when you can send someone to YOUR website – much more professional.

Build Your Own List – This is the second step in the process – using a high quality lead capture autoresponder, called a closed loop autoresponder.  The best in the business is %LINK2%.  This is a monthly subscription of about $19.  You will build your own list.  Why?  It gives you more control with your marketing, and, consider this if something should ever happen to the company you are working with, and they shut their doors, you don’t lose everything because you own the list.

Here is the conclusion of the matter – you really must build your own list, building a strong bond or relationship with that list, and presenting to them the specifics of your home business.  Here’s the neat part, you are generating your own leads, which is probably THE BEST way to build a solid Home Business.

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