Spiky Cact.us

Automatically Increase Conversion Rates

Posted February 16th, 2010 by Spike

If you need to increase website conversion rates then you ought to start experimenting with different copy because your page copy will have the greatest impact on your profits. Strong, focused writing that actively promotes your products or services clearly and answers all the standard objections will beat badly written, slack, unfocused and badly presented copy.

However the process of copy testing is not quite as simple as it needs to be. And this is an implementation barrier. Ask nearly any online marketer about the value of copy testing and they’ll tell you it is essential to success. But few of these people actually actually get round to doing it.

Why so?

Simply because it is quite hard. However, there’s some new technology about now called Evolving HTML which does copy testing for you automatically. Better than that, it reacts to the outcome of tests in such a way that your website evolves to get better and better at converting as time moves on. The way evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either generates a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and a feedback system ensures that, as data comes in, the most powerful copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion machine.

The value of increasing web conversion rates is huge and you can actually find a punchy little course about it on on ReallySimpleTesting.com. One of the most intriguing things you can learn there is how small changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.

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